As an online retailer, thankfully Houseof
wasn’t faced with any store closure during the COVID-19 lockdown, however, with a new range of products due in the coming weeks, posed a different problem for Houseof
Due to COVID-19 restrictions, a photo shoot on set was an instant non-starter. The inability to create the core images and lifestyle photography for marketing material to promote their new range posed a huge pain point for Houesof CGI became the only option for Houseof to keep the cogs moving.
When Houseof approached us to create CGI imagery of their products we were delighted. The use of simple geometry to create beautiful products and the lifestyle scenes they design around them is something we have wanted to be involved in since we met, and it’s always exciting to take a company through their first experience using CGI.
Houseof had used London-based designer Elle P.J. on their previous sets and we were excited to see what she had in store for the new products. Working in collaboration with Elle P.J we set to work to bring her concept ideas to life in a 3D space, very quickly the three sets being assembled started to come to life. It’s an exciting process.