Like for most of the working world in lockdown, Zoom calls were a crucial and frequent part of the process, sharing screens of sketches and conveying ideas worked well, but what helped make huge strides was sharing the working 3D scenes.
Working on the-the-fly with Helen and Elle was really insightful to their process. New ideas could be tried out, instantly developed or written off in a moment. The speed and unlimited nature of working in 3D opened up a world of opportunities that simply wouldn’t have been possible on a physical set.
We delivered each product in all kinds of angles, colours, and textures, changing any style elements, products, or moods without having to re-shoot. CGI was the most cost-effective way to do this, creating a computer-generated model of the product or the scene gave Houseof a complete digital record of it which means in the future, the ability to go back and make tweaks, the process worked really well, the images speak for themselves.
“CGI product imagery is now almost impossible to be distinguished from a genuine photograph. It allows companies to showcase their products before they even manufacture it. Explore new options, revisit scenes, change colours, change the camera angle – No Problem. ”
Sam – LINEAR
In addition to the lifestyle and product images, we also created rotating gifs of the products and a promotional animation that introduces the products in the lifestyle sets created. These additional creative elements really enabled us to add our own creative feel to the project too.
Working In collaboration with Helen and Elle to create CGI versions of the products and Houseof vision has been a thoroughly enjoyable and exciting creative journey, we all couldn’t have been happier with the outcome.